Semumiriri wezvekudya zvechivanhu zvekuJapan, sushi yakabva pakunaka kwenzvimbo kuenda pakunaka kwepasi rose. Kukura kwayo pamusika, maitiro ayo enzvimbo uye mafambiro ekugadzira zvinhu zvinoratidza hunhu hunotevera:
Ⅰ. Kukura kwemusika wepasi rose uye kukura
1. Hukuru hwemusika
Musika wepasi rose weresitorendi yesushi nekiosk wakasvika mabhiriyoni US$14.4 muna 2024 uye unotarisirwa kuwedzera kusvika mabhiriyoni US$25 muna 2035, nekuwedzera kwegore negore (CAGR) kwe5.15%. Muchikamu chemusika, masevhisi ekudyira ari pamusoro (anokosha mabhiriyoni US$5.2 muna 2024), asi kutora nekutumira ndizvo zviri kukura nekukurumidza, zvinotarisirwa kusvika mabhiriyoni US$7.9 uye mabhiriyoni US$7.8 muna 2035, zvichiratidza kudiwa kwekushandisa zvinhu zviri nyore.
2. Zvinokurudzira kukura
Mafambiro ekudya zvine hutano: 45% yevatengi vepasi rose vanosarudza kudya zvine hutano, uye sushi yave sarudzo yekutanga nekuda kwehuwandu hwayo hwemacalorie mashoma uye mafuta akawanda e-omega-3 acids. Kuwedzera kwemuenzaniso weFast food casual (QSR): MaSushi kiosks nemabasa ekutora zvinosimudzira kukura. QSR inotarisirwa kukura ne8% pagore mumakore mashanu anotevera. Semuenzaniso, Poke Bar neSushi Train muUnited States zvinofukidza vanhu vemumaguta kuburikidza nekutenga makiosks ekuzvishandira. Kubatana kwenyika netsika: Chikafu cheJapan chakakurumbira pasi rese, kudyiwa kwesushi muBrazil, United Kingdom nedzimwe nyika kwakawedzera zvakanyanya, uye mhando dzakadai seNobu dziri kukurudzira kufambira mberi kweruzivo rwepamusoro-soro pasi rose.
Ⅱ. Maumbirwo emusika wedunhu
1. North America (musika mukuru)
Yakayerwa pamadhora ekuAmerica mabhiriyoni mashanu nemakumi maviri muna 2024 uye inotarisirwa kuva mabhiriyoni mapfumbamwe nemaviri emadhora ekuAmerica muna 2035, nekukura kwegore negore kwe7%. Inotongwa neUnited States: Maguta akadai seNew York neLos Angeles ane sushi yepamusoro-soro yeOmakase uye sushi yemabhandi inotengeswa nemabhandi isingadhuri, uye kufarirwa kwenzvimbo dzekutakura zvinhu kwawedzera kupinda kwevanhu. Matambudziko: Kutengesa zvinhu kunoenderana nehove dzinobva kunze kwenyika, uye mitengo inochinja-chinja zvakanyanya.
2. Europe
Chikero ichi iUS$3.6 bhiriyoni muna 2024 uye chinotarisirwa kuva US$6.5 bhiriyoni muna 2035. Germany ine 35% yemugove (wakawanda muEurope), uye France neUnited Kingdom dzine 25% yese. Kudiwa kwesushi yevegan kwakawedzera, uye maguta akadai seLondon neBerlin akakurudzira hunyanzvi hwemuno (senge sushi ine zvinhu zvemuno).
3. Asia-Pacific (nzvimbo yechinyakare uye injini iri kubuda)
Japan: Inotungamira mukuvandudza tekinoroji, ine michina inozivikanwa yekuzvigadzira otomatiki (mabhora matanhatu emupunga anogadzirwa musekondi imwe chete), asi kuwanda kwemusika wemuno kwakaita kuti iende kunze kwenyika. China: East China ine 37% yezvitoro (kunyanya muGuangdong neJiangsu), uye kushandiswa kwemunhu mumwe nemumwe kuri pasi pe35 yuan (zvichireva zvinopfuura 50%). Kuwedzera kwemhando yeJapan: Sushiro inoronga kuvhura zvitoro 190 muChina mukati memakore matatu; huwandu hwezvitoro zveHama Sushi hwakawedzera kubva pa62 kusvika pa87, uye chitoro chekutanga muBeijing chine kutengeswa kwemwedzi wega wega kwemamiriyoni mana eyuan. Kiyi yenzvimbo: KURA yakasiya China nekuda kwezvishandiso zvitsva uye mitengo yakakwira, izvo zvinoratidza kuti makambani akabudirira anofanira kuchinjika kune zvinonaka zvemuno (sekuwedzera chikafu chinopisa). Southeast Asia: Singapore neThailand dzave nzvimbo itsva dzekukura, uye mhando dzemhando yepamusoro dzakadai seShinji naKanesaka dzagaramo.
4. Misika iri kusimukira (Middle East, Latin America)
Middle East yakaunza mhando dzesushi kuburikidza ne "Belt and Road Initiative" (yakadai saZuma muDubai), uye Latin America inomiririrwa neresitorendi yeOsaka muPeru, ichibatanidza hunyanzvi hwekudya kwehove dzemuno.
ⅢMafambiro ekushandiswa kwezvigadzirwa uye kuvandudzwa kwezvigadzirwa
1. Kusiyanisa zvigadzirwa
Kuchinja kweutano nezvirimwa: Sushi yevegan inoshandisa tofu nezvimwe zvekudya zvegungwa zvinotsiva zvekudya zvemugungwa, uye mhando dzakadai seYo! Sushi inovandudza sodium uye zvinhu zveorganic. Kusiyanisa kwemaitiro ekubika: Sushi yechinyakare ndiyo inonyanya kushandiswa, fusion sushi (senge avocado rolls) inozivikanwa kuMadokero, uye sushi yakagadzirwa inosangana nezvinodiwa zvemunhu. Kugadzira zvinhu zvitsva: Makosi ekugadzira sushi uye kudya kwegamified (Sushi Lang APP lucky draw) zvinowedzera ruzivo.
2. Kushanda zvakanaka kunotungamirirwa netekinoroji
Kufarirwa kwemidziyo inoshandiswa otomatiki: Vabiki vemarobhoti vanobika sushi vanovandudza mwero wekuenzanisa, uye masisitimu edhijitari emabhandi ekufambisa anoderedza mari yevashandi (chikamu chenguva inodarika 70%). Kuwanikwa kwenzvimbo yezvekutengeswa: China Sushi Lang inoshandisa Shandong foie gras neDalian sea urchins, zvichideredza mitengo ne40%; Xinjiang salmon inotsiva kudiwa kwekupinzwa kwenyika.
ⅣMatambudziko eindasitiri uye mhinduro dzayo
1. Kutengeswa kwezvinhu uye kumanikidzwa kwemutengo
Mutengo wehove dzemhando yepamusoro unosvika 30%-50% yemari yekushandisa, uye kusawirirana kwezvematongerwo enyika (sehondo yekutengeserana pakati peUS neChina) kunokwidza mitengo yekupinza zvinhu kunze kwenyika. Maitiro ekupindura: Gadzira nzvimbo dzekugadzira zvinhu munzvimbo dzakasiyana (dzakadai seFujian eels dzinosvika 75% yemaresitorendi ekuChina ekuJapan) uye batanidza vatengesi vemunharaunda.
2. Kutevedzera mitemo uye kuenderera mberi kwehupenyu
Njodzi dzekuchengetedzwa kwechikafu: Hove dzisina kubikwa dzinofanira kuongororwa zvakasimba. Mushure mekunge China yatangazve kupinza zvigadzirwa zvemumvura kunze kwematunhu gumi eJapan, nguva yekubvumidzwa kwemitero ichawedzerwa nemazuva 3-5, uye mutengo wekutevedzera mitemo uchawedzera ne15%. Maitiro ekuchengetedza nharaunda: kukurudzira kurongedza kunogona kuora uye kutarisira chikafu chisina marara, uye 62% yevatengi vanoda hove dzinogara kwenguva refu.
3. Makwikwi makuru emusika
Kuenzana kwakakomba: kushandiswa kwemunhu mumwe nemumwe pakati nepakati kwaderera kusvika pasi pe35 yuan, uye yepamusoro-soro inoenderana nekusiyana (senge kudya kwakarongwa kweOmakase). Chinhu chikuru chekuputsa mhinganidzo: kubatanidzwa nekutenga kwemakambani makuru (senge kutaurirana nekubatanidzwa kweSushiro neGenki Sushi), uye mabhizinesi madiki nepakati anotarisa pane zviitiko zvakakamurwa (senge mashopu esushi pavilions).
Ⅴ. Tarisiro yeramangwana
Injini dzekukura: kudzikiswa kwemitengo yetekinoroji (midziyo inogadzirwa otomatiki), hunyanzvi muhutano (menyu dzinobva muzvirimwa, dzine macalorie mashoma), uye misika iri kubuda (Southeast Asia, Middle East) ndidzo nzira nhatu huru. Mafambiro enguva refu: Chinangwa chekudyidzana kwepasi rose kwesushi kukwikwidzana kwe "kugona kwenzvimbo + kugona kwekutengesa" - vatambi vanobudirira vanofanirwa kuyera hunyanzvi hwechinyakare nezvinodiwa zvemuno, uku vachiwana kuvimba nekugara kwenguva refu. Kubva muna 2025 kusvika 2030, Asia-Pacific inotarisirwa kuchengetedza mwero wekukura nekukurumidza (CAGR 6.5%), ichiteverwa neNorth America neEurope, uye mukana wemisika iri kubuda hausati waburitswa.
Melissa
Beijing Shipuller Co., Ltd.
WhatsApp: +86 136 8369 2063
Webhu: https://www.yumartfood.com/
Nguva yekutumira: Nyamavhuvhu-07-2025