Semumiriri wechinyakare chikafu cheJapan, sushi yakagadzira kubva pakunaka kwedunhu kuenda kune yepasirese yekudyara chiitiko. Saizi yayo yemusika, dunhu pateni uye innovation maitiro anoratidza anotevera akakosha maitiro:
Ⅰ. Saizi yemusika wepasi rose uye kukura
1. Saizi yemusika
Iyo yepasirese sushi yekudyira uye saizi yemusika wekiosk yakasvika US $ 14.4 bhiriyoni muna 2024 uye inotarisirwa kuwedzera kusvika kuUS $ 25 bhiriyoni muna 2035, iine chiyero chekukura kwegore (CAGR) che5.15%. Muchikamu chemusika, dine-in masevhisi anotonga (akakosha paUS $ 5.2 bhiriyoni muna 2024), asi kutora uye kutakura ndiko kukurumidza kukurumidza, kunotarisirwa kusvika US $ 7.9 bhiriyoni uye US $ 7.8 bhiriyoni muna 2035, zvichiteerana, zvichiratidza kudiwa kwekureruka.
2. Vatyairi vekukura
Hutano hwekudya kwemaitiro: 45% yevatengi vepasirese vanoshingairira kusarudza chikafu chine hutano, uye sushi yave sarudzo yekutanga nekuda kweiyo yakaderera macalorie uye akapfuma omega-3 fatty acids. Fast food casual (QSR) modhi yekuwedzera: Sushi kiosks uye takeout masevhisi anofambisa kukura. QSR inotarisirwa kukura ne8% pagore mumakore mashanu anotevera. Semuyenzaniso, Poke Bar uye Sushi Chitima muUnited States inovhara vagari vemumaguta kuburikidza nekuzviitira mahodha makiosks. Kudyidzana kwepasi rose uye kubatanidzwa kwetsika: Chikafu cheJapan chakakurumbira pasi rese, kudyiwa kwesushi muBrazil, United Kingdom nedzimwe nyika kwakawedzera zvakanyanya, uye mabhureki akadai saNobu ari kusimudzira kudyidzana kwenyika dzepamusoro-soro.
Ⅱ. Chimiro chemusika wedunhu
1. North America (musika mukuru)
Yakaongororwa paUS $ 5.2 bhiriyoni muna 2024 uye inotarisirwa kuve US $ 9.2 bhiriyoni muna 2035, nekukura kwepagore kwe7%. Inotongwa neUnited States: Maguta akadai seNew York neLos Angeles ane ese ari maviri ekupedzisira Omakase uye ehupfumi conveyor bhandi sushi, uye kufarirwa kwemapuratifomu ekutora kwakawedzera kupinda. Zvinetso: Cheni yekugovera inotsamira pane inotengeswa kunze kwenyika chikafu chemugungwa, uye mitengo inochinja zvakanyanya.
2. Europe
Chiyero iUS $ 3.6 bhiriyoni muna 2024 uye inotarisirwa kuva US $ 6.5 bhiriyoni muna 2035. Germany inotora 35% yemugove (yakakura muEurope), uye France neUnited Kingdom inotora 25% muhuwandu. Kudiwa kwevegan sushi kwawedzera, uye maguta akadai seLondon neBerlin akakurudzira hunyanzvi hwenzvimbo (senge sushi inosanganisira zvinongedzo zvemuno).
3. Asia-Pacific (chinyakare muzinda uye ari kubuda injini)
Japan: Mutungamiriri wehunyanzvi hwekuvandudza tekinoroji, ine michina yemagetsi yakakurumbira (mabhora matanhatu emupunga akagadzirwa musekondi imwe), asi kuzara kwemusika weko kwaita kuti iende mhiri kwemakungwa. China: East China inotora 37% yezvitoro (kunyanya muGuangdong neJiangsu), uye iyo per capita inoshandiswa inonyanya pasi pe35 yuan (inodarika 50%). Kuwedzera kwechiratidzo cheJapan: Sushiro inoronga kuvhura zvitoro zve190 muChina mukati memakore matatu; nhamba yezvitoro zveHama Sushi yakawedzera kubva pa62 kusvika pa87, uye chitoro chekutanga muBeijing chine kutengesa kwepamwedzi kwemamiriyoni mana eyuan. Chinokosha chekugadzirisa nzvimbo: KURA yakabuda kubva kuChina nekuda kwezvigadzirwa zvisingatsvaki uye mitengo yakakwirira, iyo inoratidza kuti makambani akabudirira anofanira kuenderana nezvinodiwa zvemunharaunda (zvakadai sekuwedzera zvokudya zvinopisa). Southeast Asia: Singapore neThailand dzave nzvimbo nyowani dzekukura, uye mhando dzepamusoro-soro senge Shinji neKanesaka dzakagara mukati.
4. Misika iri kusimukira (Middle East, Latin America)
Middle East yakaunza mhando dzesushi kuburikidza ne "Belt uye Road Initiative" (yakadai saZuma muDubai), uye Latin America inomiririrwa nePeru's Osaka restaurant, ichibatanidza hunyanzvi hwekudya kwegungwa.
Ⅲ. Kushandiswa kwemaitiro uye zvigadzirwa zvitsva
1. Product diversification
Hutano uye shanduko-yakavakirwa chirimwa: Vegan sushi inoshandisa tofu uye chirimwa-chakatemerwa chikafu chegungwa chinotsiva, uye mhando dzakadai saYo! Sushi inogonesa sodium yemukati uye organic ingredients. Musiyano wemataera ekubikisa: Sushi yechinyakare ndiyo yakakurumbira, fusion sushi (senge avocado rolls) inozivikanwa kuMadokero, uye sushi yakasarudzika inosangana nezvinodiwa nemunhu. Scene innovation: Sushi kugadzira makosi uye gamified yekudyira (Sushi Lang APP rombo rakanaka dhizaini) inosimudzira chiitiko.
2. Tekinoroji-inotungamirirwa nekubudirira
Kuzivikanwa kwezvishandiso zveotomatiki: Robhoti sushi vabiki vanovandudza mwero wekumisikidzwa, uye dijitari conveyor bhandi masisitimu anoderedza mutengo wevashandi (chikamu chenguva maakaundi ye70%). Supply chain localization: China Sushi Lang inoshandisa Shandong foie gras uye Dalian urchins yegungwa, kuderedza mari ne40%; Xinjiang salmon inotsiva kudiwa kwekunze.
Ⅳ. Matambudziko eindasitiri uye mhinduro
1. Supply cheni uye mutengo kumanikidzwa
Mutengo wezvemhando yepamusoro zvekudya zvemugungwa unosvika makumi matatu% -50% yemari yekushandisa, uye kupokana kwezvematongerwo enyika (sehondo yekutengeserana yeSino-US) inokwidza mitengo yekunze. Nzira yekupindura: Gadzirai nzvimbo dzekugadzira dzematunhu (zvakadai seFujian eels account ye75% yemaresitorendi ekuChinese ekuJapan) uye sunga vatengesi veko.
2. Kuteerera uye kuchengetedzwa
Njodzi dzekuchengetedza chikafu: Zvokudya zvegungwa zvakabikwa zvinoda kuongororwa zvakanyanya. Mushure mekunge China yatangazve kupinza zvinhu zvemumvura kunze kwematunhu gumi eJapan, nguva yekuregererwa kwetsika ichawedzerwa nemazuva 3-5, uye mutengo wekuteerera uchawedzera ne15%. Maitiro ekuchengetedza kwezvakatipoteredza: kusimudzira kurongedza kwebiodegradable uye zero-tsvina yekudyara manejimendi, uye 62% yevatengi vanosarudza yakagadzikana yegungwa.
3. Kukwikwidza kwakanyanya kwemusika
Serious homogeneity: per capita inoshandiswa pakati uye yakaderera-yekupedzisira yakaderera kusvika pasi pe35 yuan, uye iyo yepamusoro inotsamira pakusiyanisa (zvakadai seOmakase set meals). Kiyi yekutyora iyo yakafa: kubatanidzwa uye kutora kweanotungamira mabhureki (sekutaurirana uye kubatanidzwa kweSushiro neGenki Sushi), uye madiki uye epakati-saizi mabhureki anotarisa pane akakamurwa zviitiko (senge sushi pavilions dzesupamaketi).
Ⅴ. Tarisiro yeramangwana
Injini dzekukura: tekinoroji yekudzikisa mutengo (otomatiki michina), hutano hutsva (chirimwa-chakavakirwa, yakaderera-calori menyu), uye misika iri kusimukira (Southeast Asia, Middle East) ndiwo matatu makuru nzira. Yenguva refu maitiro: Chakakosha chesushi yekudyidzana kwepasi rose kukwikwidza kwe "localization capabilities + supply chain resilience" - vatambi vakabudirira vanofanirwa kuenzanisa hunyanzvi hwechinyakare uye kuravira kwenzvimbo, uku vachihwina kuvimba nekusimba. Kubva 2025 kusvika 2030, Asia-Pacific inotarisirwa kuchengetedza kukurumidza kukurumidza kukura (CAGR 6.5%), ichiteverwa neNorth America neEurope, uye mukana wemisika iri kusimukira hausati waburitswa.
Melissa
Iyo kambani Beijing Shipuller Co., Ltd.
WhatsApp: +86 136 8369 2063
Nguva yekutumira: Aug-07-2025